18 norske bidrag er nominert til INMA Media Awards
INMA offentliggjorde nominasjonene til Global Media Awards 2023 i ettermiddag og så mange som 18 norske bidrag er blant de nominerte.
Her er de norske bidragene som er blant de nombinerte:
Category 1: Best Brand Awareness Campaign
- National BrandsVG, Oslo, Norway, “VG ‘The Day Is Not the Same Without ...’”
CATEGORY 3: BEST USE OF AN EVENT TO BUILD A NEWS BRAND
National Brands
- Aftenposten Junior, Oslo, Norway, “How a Birthday Party in Minecraft Made a Massive Impact on Brand Awareness, Engagement, and Sales”
Category 4: Best Idea to Encourage Reader Engagement
Regional Brands
Bergens Tidende, Norway, “Reinventing Onboarding: How Bergens Tidende Increased Its Average Renewal Rate by 15% In Just a Few Months”
Category 5: Best New Video Product or Feature
National Brands
- VG, Oslo, Norway, “Skrekkminuttene: Minutes of Horror”
Category 6: Best New Audio/Voice Product or Feature
National Brands
- Aftenposten, Oslo, Norway, “Creating the Synthetic Voice of Aftenposten”
- VG, Oslo, Norway, “Nerid Audio Story”
Category 8: Best Use of Social Media
National Brands
- Dagbladet, Oslo, Norway, “Dagbladet Tiktok”
- VG, Oslo, Norway, “VG’s Presence on TikTok”
Category 9: Best New Digital Product
Regional Brands
- Bergens Tidende, Bergen, Norway, “Journey Around the World: How Bergens Tidende Invented a Brand New Digital Format”
- Budstikka/NTB, Billingstad, Norway, “The Oslo Pilot”
Category 10: Best Product Iteration
National Brands
- Aftenposten, Oslo, Norway, “How a New Front Page Structure and Active Personalisation Helped Kids Find Content They Love”
Category 12: Best Initiative to Retain Subscribers
Regional Brands
- Bergens Tidende, Norway, “Reinventing Onboarding — How Bergens Tidende Increased Its Average Renewal Rate by 15% in Just a Few Months”
National Brands
- Schibsted, Oslo, Norway, “How Aftenposten Convinced More People to Stay by Making It Easier to Leave”
Category 14: Best Idea to Grow Advertising Sales
Regional Brands
- Amedia, Oslo, Norway, “It’s a Match: Unique Accuracy With CRM-Match”
National Brands
- Amedia, Oslo, Norway, “Use of Personalisation to Increase Content Relevance and Grow Advertising Sales”
Category 18: Best Use of Data to Drive a Business Result
Regional Brands
- Amedia, Oslo, Norway, “It’s a Match: Unique Accuracy With CRM-Match”
Category 20: Best Use of Visual Journalism and Storytelling Tools
Regional Brands
- Bergens Tidende, Norway, “Journey Around the World: How Bergens Tidende Brought the Whole World to Its Readers ”